Inside the "Lonely Ghost" grocery store in Provo, Utah
FabTV took a trip to Provo, Utah to speak with the people who make the brands flagship store so fun! The brand was founded by social media guru Indy Blue and focuses on ways to say "I Love You" outside of the 3 word phrase. Unlike most stores, the interior is made to look like a grocery store, with shoppers opening refrigerator doors to reveal clothing pieces and secret rooms.